FREE Meal Prep Guide: 20 Client-Favorite,

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[Strong headline: ex. Fitness is for anyone, at any age. You just need a plan that works for you.]


[Subheadline that gets more specific about your offer: ex. Get 6 months of personalized, 1:1 fitness coaching tailored to men and women over 50 — no gym required]

“Amazing testimonial here”

“Testimonial blurb goes here testimonial blurb goes here testimonial blurb goes here testimonial blurb goes here testimonial blurb goes here testimonial blurb goes here testimonial blurb goes here testimonial blurb goes here”

– Client Name

Have you ever felt like this?

  • Super specific pain point - Struggling to find workouts that are gentle on your joints but still effective in building strength and flexibility?

  • Super specific pain point - Overwhelmed by the endless fitness fads and unsure what's truly safe and suitable for your body at this stage in life?

  • Super specific pain point - Feeling isolated or embarrassed to start exercising again after years of inactivity, thinking you're the only one in this boat?

  • Super specific pain point - Frustrated with generic exercise programs that don't consider your unique health concerns or physical limitations?

  • Super specific pain point - Worried that it's too late to make a significant change in your fitness and overall well-being, or that you've totally missed your chance?

If any of these sound you, you’re in the right place.

The thing is, it’s absolutely normal to [Add a line here to empathize with their pain - ex. it's absolutely normal to feel stuck at this crossroads.]. The good news is, [transition into the solution: with the right guidance and a tailored approach, transforming your health and fitness is not just possible, it’s within your reach.]

Hi, I’m [YOUR NAME/ COMPANY NAME],

and I / we help [who you help - ex. men and women over 50] who want to [what they want to achieve - ex. Fall back in love with fitness.]

[Add a line or two about you - ex. As someone who has navigated the journey of rediscovering fitness later in life, I understand the challenges and rewards that come with it.


[Add how you can help them and why it matters - ex. By focusing on gentle, effective workouts tailored to your unique needs and concerns, we can help you build strength, flexibility, and confidence in your body's abilities. In other words, it's not just about exercise — it's about creating a lifestyle that supports your well-being and brings joy into movement.]

Through my tailored [X]-[month/week] program, I empower my clients to [what you teach - ex. listen to their bodies, get moving, and make fitness fun] so you can [big benefit - ex. age with dignity, strength, and enough energy to enjoy the things and people you love.]

Just imagine if...

  • Benefit they can look forward to - ex. - You woke up each morning feeling rejuvenated, with more energy to enjoy your day and the activities you love, free from the constraints of past injuries or chronic discomfort.

  • Benefit they can look forward to - ex. - You looked in the mirror and saw visible improvements in your strength and flexibility, knowing each step in your fitness journey was tailored specifically to your body's needs.

  • Benefit they can look forward to - ex. - You found a community of like-minded individuals over 50, who support and inspire each other, making you feel understood and motivated to keep pushing forward.

  • Benefit they can look forward to - ex. - You mastered the balance between exercise and nutrition, learning to nourish your body in a way that fuels your workouts and your overall well-being.

  • Benefit they can look forward to - ex. - You reclaimed joy in movement, discovering new activities and exercises that excite you, proving that age is just a number when it comes to living a healthy, fulfilling life.

And that’s just the beginning…

[Short introduction blurb, 2-3 sentences max - ex. "No matter where you're starting from, our goal is to help you embrace a healthier, more active lifestyle. Whether you’re looking to regain strength or support healthier energy levels, we believe that staying active isn't just about adding years to your life, but life to your years."]

- Client Name

[Short introduction blurb, 2-3 sentences max - ex. "No matter where you're starting from, our goal is to help you embrace a healthier, more active lifestyle. Whether you’re looking to regain strength or support healthier energy levels, we believe that staying active isn't just about adding years to your life, but life to your years."]

- Client Name

[Short introduction blurb, 2-3 sentences max - ex. "No matter where you're starting from, our goal is to help you embrace a healthier, more active lifestyle. Whether you’re looking to regain strength or support healthier energy levels, we believe that staying active isn't just about adding years to your life, but life to your years."]

- Client Name

Here’s what to expect from 1:1 coaching/

PROGRAM NAME

Big benefit #1 - ex. Healthier energy levels

Feel better day to day, whether you’re playing with your grandkids or enjoying more social activities! 

Most people start to feel more energy within 4-6 weeks.

Big benefit #2 - ex. Enhanced strength and mobility


As we age, injuries are more common. A big piece of our work together is mobility work to make sure you’re not only strong, but safe!

Big benefit #3 - ex. More confidence in all areas of your life

Aging doesn’t have to be hard or a point of weakness. Building physical strength is proven to have significant, positive effects on your mood, confidence, and focus — which means the work you do with me/ us will help you in other areas of your life, too!

Issues I / We

can help you address:

  • Issue - ex. Weight Gain

  • Issue - ex. Joint pain

  • Issue - ex. Sleep troubles

  • Issue - ex. Weight Gain

  • Issue - ex. Joint pain

  • Issue - ex. Sleep troubles

“A longer testimonial here”

"Share an in-depth testimonial from someone who had a great transformation in your program or a family member or friend who can rave about your approach and how it helped them. If you don’t have a testimonial like this yet, delete this section.”

– Client Name

Why does this/my/our approach work so well?

Reason #1 - ex. It’s completely personalized to your needs

[1-2 sentence explanation here]

Reason #2 - ex. It’s designed specifically for men and women over 50

[1-2 sentence explanation here]

Reason #3 - ex. It’s sustainable

[1-2 sentence explanation here]

And that’s just the beginning…

[Short introduction blurb, 2-3 sentences max - ex. "No matter where you're starting from, our goal is to help you embrace a healthier, more active lifestyle. Whether you’re looking to regain strength or support healthier energy levels, we believe that staying active isn't just about adding years to your life, but life to your years."]

- Client Name

[Short introduction blurb, 2-3 sentences max - ex. "No matter where you're starting from, our goal is to help you embrace a healthier, more active lifestyle. Whether you’re looking to regain strength or support healthier energy levels, we believe that staying active isn't just about adding years to your life, but life to your years."]

- Client Name

[Short introduction blurb, 2-3 sentences max - ex. "No matter where you're starting from, our goal is to help you embrace a healthier, more active lifestyle. Whether you’re looking to regain strength or support healthier energy levels, we believe that staying active isn't just about adding years to your life, but life to your years."]

- Client Name

Are you ready to [achieve their #1 goal - ex. get strong again] so you can [reason it matters - ex. enjoy this next chapter of your life]?


Imagine for a moment that [reiterate the benefits of your program - ex. you wake up each day feeling energized, with the strength and flexibility to do all the things you love without fear of injury. Picture yourself moving through your day with confidence, knowing that you're actively improving your health and well-being. Our program is designed to help you achieve exactly that—renewed energy, improved physical capacity, and a newfound excitement for life!]

This is for you if:

  • Qualifier - ex. You're over 50 and feel like you've fallen out of touch with your fitness routine

  • Qualifier - ex. You're looking for workouts that are gentle on your joints but still challenge your strength and flexibility

  • Qualifier - ex. You're overwhelmed by all the different fitness fads you see online or on TV, and you want real, professional guidance on what's truly beneficial for your age and physical condition

  • Qualifier - ex. You've taken a long break from exercise and are seeking a supportive community to help you restart your journey

  • Qualifier - ex. You're concerned it's too late to make a significant change in your health but are willing to take the step with the right plan!

This is NOT for you if:

  • Disqualifier - ex. You're over 50 and feel like you've fallen out of touch with your fitness routine

  • Disqualifier - ex. You're looking for workouts that are gentle on your joints but still challenge your strength and flexibility

  • Disqualifier - ex. You're overwhelmed by all the different fitness fads you see online or on TV, and you want real, professional guidance on what's truly beneficial for your age and physical condition

  • Disqualifier - ex. You've taken a long break from exercise and are seeking a supportive community to help you restart your journey

  • Disqualifier - ex. You're concerned it's too late to make a significant change in your health but are willing to take the step with the right plan!

What happens after you apply?

[What happens first - ex. First, you’ll be taken to a calendar where you'll pick a time to book your free 30-minute discovery call.

[What happens next - ex. Once you pick a time on the calendar, you’ll see a short form where you’ll answer some questions about yourself, your situation and your goals.]

[What happens last - ex. On the call, we’ll talk about your goals and map out a personalized plan for success, and whether or not 1:1 coaching would be a good fit for you. If we decide to move forward, we’ll get you onboarded at a time that works best for you and get started!]

Who is [YOUR NAME/ COMPANY NAME]?

Short “About” blurb reiterating your credibility - ex.

[YOUR NAME/ COMPANY NAME] is led by [Your Name], a dedicated fitness and wellness coach with over [X] years of experience in [what you do]. With a background in [relevant certifications or specialties], [Your Name] specializes in [unique specialization]. Our/Their mission is to empower you to [your goal for your clients].

FAQs

Why do I need to apply?

Your answer

How is this different from other approaches / programs?

Your answer

What happens when I apply?

Your answer

Do you have a guarantee?

Your answer